Trust has always been a big conversion winner especially for those websites which are not well known household brands. You may need to convince a customer that you will deliver goods, goods will be on time and that they trust they will have no problems getting a refund if required.
Developing trust on a website is crucial!
We are currently working with an e-commerce website based on the Magento shopping cart. We have been asked if we can increase the conversion rate of the actual checkout phase of the store.
Over the next few weeks we have a raft of A/B and multivariate testing to complete on the site and the client has agreed that we can publish the results of the A/B testing on our blog. [Read more...]
I'm the founder of Convertify! I've been working in the online marketing industry for over 8 years now for companies such as National Computing Centre, Moneysupermarket.com and Wiggle. My passion is now conversion rate optimisation, developing split tests to improve conversions. You can follow my tweets @convertify and my posts on Google+
After 3 months of working with Convertify we have seen conversion increases of 95%! It has been an immense learning curve and a lot of work to get to this level. Feedback from our customers compliment the new navigation, product information, fast checkout and easy to find information.
Be Social...
