The Rise of the Review Sites – How to get the most out of them!

Trust has always been a big conversion winner especially for those websites which are not well known household brands. You may need to convince a customer that you will deliver goods, goods will be on time and that they trust they will have no problems getting a refund if required.

Developing trust on a website is crucial!

Developing trust on a website is crucial!

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Improving the conversion rate of the Magento Default Checkout

We are currently working with an e-commerce website based on the Magento shopping cart. We have been asked if we can increase the conversion rate of the actual checkout phase of the store.

Over the next few weeks we have a raft of A/B and multivariate testing to complete on the site and the client has agreed that we can publish the results of the A/B testing on our blog. [Read more...]