Ryanair – To do some Usability & Conversion Rate Optimisation

I have to admit I was quite surprised to read an article in the Telegraph about how Ryanair are to become more customer orientated in the face of lower demand and a profit warning. I’m not one of those people who hate Ryanair, I think they provide a service to get from A to B and would rather have them as a choice than not.

Ryanair

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Why I Love User Testing!

I’m a huge fan of User Testing (nope it is not an affiliate link) to help with usability testing and give ideas on conversion rate optimisation. I’ve been using the platform for a few months now to test various scenarios (e.g. new mobile site goes live, new navigation, simplification of the checkout process etc…). It is definitely one of my favourite tools in my CRO toolbox.

User Testing

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